Digital Marketing Campaigns

I really enjoy working creatively with brands to create high-quality multicultural content to promote products I love. I also love to amplify great content on my social channels. Here’s a quick overview of what working with Pura Vida Moms on a digital marketing campaign can look like.

Products

Social Media Campaign– I will create original content unique to my audience for your brand.  Photos, social media copy, Pinterest pins etc. Then, I promote it on my social channels- and tag you. A typical social media campaign includes:

  • 1 static Instagram post
  • 3-5 Instagram stories
  • 1 Facebook post on my professional page
  • 1-2 original pins
  • 5-6 tweets

Sample Original Social Media Campaign for Keen: Instagram Static | Instagram Stories | Facebook |

Social Media Amplification– already have the content you want and need to get it to a wider audience? I’ll amplify it on my social channels! 

Sponsored Blog Posts– I’ll create a blog post for your brand or product. I generally prefer to create original, evergreen, long-form Web content that is promoted over a long period of time. My standard deliverable for web content is the following

  • Original article 800-1300 words- keyword research using SEM Rush and Google Search Console, SEO optimized
  • 5-6 original images, vertical, square and horizontal for easy cross-promotion on social media
  • 1-2 Pinterest Pins
  • 1-3 links back to your site or product

Sample Sponsored Blog Post

Think you want a blog post? Read this first – Why Do You Want A Blog Post?

Ambassadorship

We know that repeated mentions of the same product or brand over a long period of time by the same organization creates trust. I love Ambassadorships just for this reason! 6 months and 1-year contracts available, just contact me!

Current Ambassadorships:

Profile by Sanford (Through December 2020)

Video Content

I create original, short-form videos for brands and products. This can be stop motion, product overview, travel videos and more. I have my own Youtube channel, and love to upload native video to Facebook, IG TV and Pinterest. 

Sample recipe video | Sample travel video

Rates

You’ll have to contact me for rates- because they change depending on the season, and depending on how much room I have in my editorial calendar. Ask about bundle rates- if you are looking for multiple posts or types of social media promotion, I love to give discounts.

Note: I will always comply with all of the FTC Guidelines for social media posting, and the Google recommendations for no-follow and do-follow links. 

Equipment

A lot of brands ask about my equipment- and I get it. You aren’t looking for someone to snap a cell phone photo of your brand, throw it up on social media, and charge you a bunch of money for that. 

Rest-assured! I have professional equipment that includes: 

  • Macbook
  • iPhone 10
  • Canon 6D DSLR professional camera
  • DJI Mavic Drone
  • Sony Nex 5N mirrorless camera
  • Lightroom and PhotoShop digital image editing software

Oh- and I know how to use all of this like a boss too! 😉 

Related links

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