Each top Pinterest tip is straight from the source- Pinterest’s 1st ever “In The Making Conference!” Top four tips from the first annual Pinterest “In The Making” conference that every blogger should know.
I had the most incredible invitation EVER in my inbox a few weeks ago- the chance to attend the first ever Pinterest In the Making conference in San Fransisco. The one day event featured three keynotes, four learning sessions and countless networking opportunities. Are we following each other on Pinterest yet?
We also got to tour the original Pinterest offices! The event was incredible, and I wanted to share some of the hottest, newest things we learned at the conference. One big tip- Tailwind IS an approved scheduler and it’s helped me grow my traffic over the past year. Here’s my Tailwind affiliate link if you haven’t checked it out yet.
Top Pinterest Tip #1- Actionable Content
Think like a pinner! Pinterest is not a social network- it wants people to get off the platform and make, do and create. It’s a place free from judgement and interaction, and extremely visual. Create content that is visually appealing to your users and actionable.
I had one of Pinterest’s graphic designers critique my most recent pin for a sponsored post. She said that the image was nice, as was the design of the text overlay. The problem is that the text is not actionable- pinners are not looking to click over to read, they are looking to DO. She said to simply change the text to something like “Earn $10,000 For Your School” and I would likely have more pin activity. (Which would be great, because I currently have no saves and no clicks on that pin!)
I furthered that conversation with Enid, an OG Pinterest employee and damn smart cookie. I spoke to her about how I struggle to promote my more “soft content” to my audience- even though that is content that I most enjoy writing. She encouraged me to still write my stories, but to make them all have an action piece at the end. So a story about my daughter learning to roll her R’s in Spanish would also include 5 facts about when kids learn to roll their R’s in Spanish.
Summary- Make your content actionable so that your user is inspired (visually and textually) to go out and make and do.
Top Pinterest Tip #2- Use Your Analytics
Pinterest is getting ready to roll out a new set of analytics that are available only to business owners who have claimed their website. Don’t know how? Here’s how. The new analytics will include data on keywords, topics and search and save behavior. Analytics will be for windows of 30 day history only- to start.
- They will also allow you to do research to extend your core audience by providing topics that your audience is also interested in (for example- 85% of travel audience is also interested in foodie travel) so that you can pin your own relevant content as well as relevant content from other pinners.
- Finally, the analytics will include an affinity score that allows you to assess your opportunity to give the best content to your audience.
- For more info on this and to keep up to date on new changes, you can check out this brand new Pinterest Creators hub that was sent to all of the In The Making participants yesterday. (Hot off the press, people!)
Summary- Claim your website and review the Pinterest Creators hub. Then sit back and relax- ’cause it’s about time for some serious mid-summer analytics fun (June 30).
Top Pinterest Tip #3 Create Compelling Content
We had the chance to attend a session with the Pinterest ad guru- and he gave some great tips about how to create visually compelling content. Here’s what he said:
- Ratio- Pinterest favors a 2:3 aspect ratio. You want your pins to be no smaller than 600 x 900 (this will not hold true for video, which will use 200 x 300). Pins can be as large as 600 x 1200 before they will be cut off.
- Design- Design your pin for a mobile audience. 80% of pinners are on mobile- the pins are smaller and more condensed. May people make their pins too “busy” and they are not appealing to the eye of a mobile user.
- Think about your text- short, clear and to the point. And I quote- “the more straightforward and helpful the copy is, the better.”
Summary- Go the extra mile to create and critique your pinnable images. It will pay off!
Top Pinterest Tip #4- Use Your New Search Bar Features To Your Advantage
Pinterest is rolling out several new and improved features to help up grow our businesses. Now it’s our job to determine how we can use the tools Pinterest gives us to impact our unique audiences. Here’s what’s new in search:
- We will have local results in people search. This means some results will be targeted to pinners who have a location near you.
- Follower priority in search- if someone is already following you, your content will be pushed up into that person’s search results
- Pinner profiles will be added to autocomplete in the search bar
- There will now be a search by topic feature- so that Pinterest can help it’s users find “experts.”
- Visual search- you can take a photo of something with your camera in the Pinterest app, and Pinterest will pull up that item and similar ones. Working this in conjunction with Shop Style will be very powerful for those of us selling products
Summary- Get to know your Pinterest search bar- changes will help you target your content to your users.
The Bottom Line
It’s impossible to share every single tip we learned in one blog post- so stay tuned for one more post when the new analytics roll out. Additionally, if you have a question that I didn’t answer here- feel free to reach out. If I can’t answer it, I bet I met someone who will and I’d be happy to connect you!